Home » Marketing Best Practices: The Worlds Top Marketing Executives on Brand Management, Customer Awareness & Developing Strategic Initiatives by Aspatore Books
Marketing Best Practices: The Worlds Top Marketing Executives on Brand Management, Customer Awareness & Developing Strategic Initiatives Aspatore Books

Marketing Best Practices: The Worlds Top Marketing Executives on Brand Management, Customer Awareness & Developing Strategic Initiatives

Aspatore Books

Published June 1st 2005
ISBN : 9781596222212
Paperback
206 pages
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 About the Book 

Chapters Include: Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation ? ?Doing More with Less?- Charles W. Ellis, Executive Vice President & Chief Marketing Officer, Time Warner Cable ? ?The Importance of Customer ValueMoreChapters Include: Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation ? ?Doing More with Less?- Charles W. Ellis, Executive Vice President & Chief Marketing Officer, Time Warner Cable ? ?The Importance of Customer Value Creation?- Ginoris L?pez-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular ? ?Ensuring Brand Management?- Catherine P. Bessant, Chief Marketing Officer, Bank of America ? ?Twenty-First-Century Marketing: Part Art, Part Science, All Business?- Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc. ? ?Working on a Great Brand...There Is No Substitute?- Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield ? ?Leadership: The Brand, The Plan, The Organization?- Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America ? ?The Role of Marketing in Private Corrections Management?- and more.