Home » The effects of in-store music on shopping experience and spending in retail: a review and practical implications for the retailer by M.R. Lamerus
The effects of in-store music on shopping experience and spending in retail: a review and practical implications for the retailer M.R. Lamerus

The effects of in-store music on shopping experience and spending in retail: a review and practical implications for the retailer

M.R. Lamerus

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Kindle Edition
19 pages
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 About the Book 

Purpose - The purpose of this paper is to provide the retailer with practical information on the effects of in-store music on the shopping experience of its customers and consumer spending.Approach - The practical implications have been deducedMorePurpose - The purpose of this paper is to provide the retailer with practical information on the effects of in-store music on the shopping experience of its customers and consumer spending.Approach - The practical implications have been deduced through the review of scientific literature of the last fifty years. It is framed around two central topics relevant to the retailer, (1) enhancing the shopping experience and- (2) increasing the time and the amount of money customers spend in store. The findings and practical implications are discussed using five (musical) components: congruency, preference, familiarity, tempo and loudness.Findings - The literature indicates congruency and musical preference having a strong positive effect on shopping experience and spending. Tempo and loudness appear to have an additional modulatory effect.Originality/value - This paper bridges the gap between academic theory and business practice by providing the retailer with practical information based on scientific research that can be readily implemented.