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Competing on Value Mack Hanan

Competing on Value

Mack Hanan

Published April 22nd 1991
ISBN : 9780814450369
Hardcover
220 pages
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 About the Book 

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improveMorePresents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation