Home » Strategic Pokes by Shombit Sengupta
Strategic Pokes Shombit Sengupta

Strategic Pokes

Shombit Sengupta

Published January 1st 2014
ISBN : 9781306824224
ebook
326 pages
Enter the sum

 About the Book 

Jalebi Management, the first book in Shombit Senguptas Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swimMoreJalebi Management, the first book in Shombit Senguptas Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side too--its shape is never predictable- but business has to be unsurprising. Being the worlds most complex and heterogeneous society how can India find a pattern to get out of the irregular, negative aspects of the jalebi? Strategic Pokes, this second book, is about all the unconstructive areas that business houses in India have to cope with. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value. It has examples of how the West is obsessed with embedding the quality spark in products and services, which enables them to deftly handle their business and successfully take it around the world. The book reveals how Indian business entangles itself in the jalebis uneven character, and then with disruptive insights, it looks for a jalebi pattern to exit this maze.